Home > Website Design

Get the Website and Logo Design You Deserve

Written by on February 21, 2012

Is your logo looking a little… meh? Are you starting up your business and want a snazzy design that people associate with your company? Getting the right logo design for your company can be a real pain, but when you know what to look for you’ll be able to get everything you’re looking for in the same design! Even if you don’t know what you want for your logo design, the right logo design company will be able to help you get a logo that’s both attractive and functional; all you have to do is pick which one you like!

Why a Logo Design Company?

When we think of logo designers, we usually think of freelancers who just work by themselves. When you work with a logo design company, you’ll be able to get multiple perspectives, multiple ideas and a much better end result than you would with just one perspective from one designer. With the right corporate logo design you’ll be able to really reach out to the audience that you want to serve, and you’ll be able to get it done faster than if you had gone with a smaller design team of one.

Don’t Just Design a Logo

When you have your logo, you’re only half way done! You are still going to need a website design that will dazzle your customers too! A good web design will shoe people you’ve put effort into your website, and that you’re serious about giving them a great experience. Setting up a website on a CMS (content management system) like WordPress is the best way to make sure your design is beautiful and functional, and you’ll be able to work on your website without having to hire costly programmers.

Make it Sparkle

When you want to attract a whole other level of customers, you’re going to need to project that image of success. I don’t have to tell you how important image is, and image really matters when it comes to your website. You want to have it modern, clean and professional, you want to make sure it loads up correctly and most of all you want to make sure that it is SEO ready so you can play friendly with the search engines. With the right website design all of this stuff will be handled for you, and all you’ll have to worry about is doing is creating content and working on getting the search engines to notice you.

It’s the 21st century and you can’t avoid doing business the old way. You need a great logo that will attract and tell your customers what you’re about, and you’re going to need to make sure that it’s professional. A great website design will show your potential customers that you’re serious about doing business online. With the right design and design company, the sky is the limit! Why keep doing business the old way when you can really start succeeding online?

Categories: Logo Design, Website Design

Four Elements of a Quality Website Design

Written by on February 17, 2012

When you’ve made the leap to a professional custom web design, you want to make sure it’s good! But unless you’ve been designing sites for a while, it may be hard to know what’s great and what’s fluff; here we’re going to go over everything you need to know to have a quality web design, and things to look out for that might be missing from your own design! Let’s get started.

Does Your Website Use a CMS?

A CMS, or content management system, helps site owners have a better grip on their websites without having to worry about understanding a lot of programming or code. WordPress is by FAR the best CMS out there, so if your website design is based on WordPress you’re in good hands. There are other CMSs based mainly around ecommerce and forum use like Drupal and Joomla, but there are so many we can’t mention them all here. You’ll want to make sure your designer is working with a popular CMS so if you ever need updates you will be able to find someone who can fix it.

Does Your Design Observe Best Design Practices?

Are the colours being used for your design associated with your niche or industry? Is the site easy on the eyes and welcoming? These kinds of things must be considered when you’re getting your custom web design created. A good designer will understand the flow of information and how to best represent it visually on the page.

Does Each Piece of Information Have a Home?

Might sounds strange, but each part of the site should have its own place on the site. The header and the navigation should be easily recognisable and not just one jumbled mess. Each part of the site from the sidebar, main text, footers and headers should be easy to find and have a clear path. This doesn’t mean you have to use big white or black lines to break them up, but you should make sure they make sense. You will also want to make sure each page like about us, contact us, etc. have their own pages and are easy to find in the navbar. Look at your favorite sites for inspiration.

Is the Code Compliant and Fast?

When most of us think of graphic design, we don’t even think of the code behind it. Great code that’s optimized for the web will increase download times; think of all the people who are using mobile phones to access your website, you want to make sure that they can access your site just as easily as anyone else!

Quality website design is all about speed, ease of use (for both you and visitors) and utilizing best design practices. Good designers will be able to help you make sure you hit your target, and they’ll be able to take your dreams for a winning website and turn it into a reality!

Categories: Website Design

The Differences Between SEO and Web Design

Written by on February 16, 2012

When you’re working on your website, you’ll hear a lot of terms bandied about. A lot of companies say they’re experts in both web design and SEO, but these two things are just not the same thing! You’ll want to make sure they’re knowledgeable before they touch your site, and you’ll want to know a little more so you can make sure you get the most out of your website now and in the future. When you want your website to be SEO friendly, and you want people to like the way your site looks, it’s important to know what all these terms mean. Let’s get started!

A Friendly Web Design

When you look at a site and like the way it’s laid out, how easy it is to navigate, and of course you want to come back again, it’s a well designed site! Web design is the art and science of making websites look beautiful and work the way they’re intended to. A good web designer will know all about colour theory, how to use colours and create a great design to make sure customers “stick”, or keep browsing your site. The longer you can make a customer stick, the better your chances are for getting them to do what you want (buying a product, signing up for your newsletter, etc.). This is VERY different from SEO-friendly, keep reading for a better explanation of that.

Being SEO Friendly

An SEO friendly site is one that helps the search engines find you, index you, and of course helps propel you to the top of the SERPS, or search engine ranking position (like having your website come up on the first page for a popular search term). The higher you are in the SERPs, the better your website will do online. There are on page SEO methods you’ll have to do like properly using header tags and targeting specific keywords on your website to make sure your audience can find you when they need you.  

You Need Both for a Successful Website

When you want your website to be successful, you’ll need to be both search engine friendly, or SEO friendly as well as have a friendly web design too! It doesn’t matter if you’re running an ecommerce site or a portal for dog owners, being able to be found and keep your core audience on your page is the big recipe for success on the internet.

Many companies will tell you that they can create a beautiful website AND get your website SEO friendly, but they don’t have the proof to back it up. Ask for references and examples of sites they built, ask for keyword reports of people they helped launch into SEO prominence. Any good SEO and design company (like us!) will be able to provide this information and help you get your website on to road to winning online. Click here to see what we offer today, and start making money online with your website!

Categories: Search Engine Optimization, Website Design

Why You Need a Custom Website Design for Your Small Business

Written by on February 15, 2012

There are so many small businesses on the internet, and one of the easiest ways to set yourself apart is a custom web design. But are custom web designs for small businesses expensive, and are they right for your business? Here we’re going to go over everything you need to know to make sure you’re getting a great custom web design, and exactly how it can help build your business brand. Keep reading!

Why Custom Web Designs?

When most of us start up a site we’ll look for a generic free template; this can do the trick for a little while, and hey it saves money! The sad thing is if it’s free and it’s online, you’re probably not the first person to have got the design. There will be thousands, if not hundreds of thousands of other small businesses with the same exact site, and when people come to look at your website it’s going to just get lost in the memory hole.

When you invest money into a custom web design for your small business, you’ll be able to stand apart from the others and show your customers that you’re serious about your business. Think about when you’re browsing on the internet, when you see a generic looking website you’re not going to listen to what they have to say are you? Neither will your customers. When you think like a consumer you’ll be able to finally answer the age of question of how to give people what they want.

How to Choose the Right Custom Design for Your Small Business Site

Once you’ve decided to get a custom web design for your small business site, you need to know what makes a design good or bad. Many journeys on the road to success have been quashed by a businessman who wants to completely design the site themselves; don’t hyperfocus on one or two issues that can be easily corrected, and bring some examples of sites you like and those that have elements that you believe could bring your site to the next level.

A great designer will be able to work with you and help you achieve your goal of a great custom website design; before you hire anyone make sure you get references to see how previous clients have felt about their work. It’s best to know who you’re working with before you sign contracts or make any agreements; never feel bad about asking a designer for references!

WordPress For Small Business Sites

When you’re building your new small business site, you’ll want to build it on a CMS (content management system) like WordPress, Joomla or Drupal. These give you total control of your site after the designer has worked on it, and you’ll be able to get everything you need from the site too! Have a blog, an attractive landing page, and of course that jump quality that will attract new customers.

If you’d like to learn more about what a custom design for your small business site can do for you, click here.

Categories: Website Design

Understanding Branding for Your Business

Written by on February 11, 2012

Everyone’s talking about branding, but what the heck is it and how can you use it to your advantage? There are many books out there who promise to teach you how to leverage brands, but do you really need them? You don’t actually have to do a lot to get your brand up and running, and you don’t have to spend a fortune either. What you will have to do is hire someone who KNOWS the ways of branding your kind of business backwards and forwards to really get the results you need. Here we’re going to talk about what branding is and what branding isn’t, why logos aren’t brands, how much money you’ll need to launch your brand, and how you can spread the word out there to get people talking. If you want to know everything about branding, keep reading!

What is Branding?

Your name isn’t your brand; your brand is the graphical and emotional representation of your company. Everything that your company is about that people think of is your brand! Think of Google and what they stand for, what do you think about Google? Everything that comes to mind is their brand, even down to the logo. The logo is part of the brand, but the brand isn’t a logo…

Why isn’t Your Logo a Brand?

Your logo is like the front running part of your brand, the visual representation but it doesn’t encompass everything about your brand. When people look at your company and everything it does, they’ll think of the logo first and then they’ll think of everything else. Don’t neglect the other components of your brand like public relations, product quality and more. A graphic designer can help you create your brand, but your customers will eventually define it as they see how your company is.

Does Branding take a lot of Money?

Branding actually isn’t that expensive; depending on who is helping you craft your brand, you’ll be able to get a good brand on a good budget. You can get help coming up with good ideas that will stick in people’s mind so they’ll know what kinds of services and products that you offer. A talented graphic designer will help you come up with these ideas and visualizing them so people will understand what you’re about. This is the most important part of branding and you need to pay close attention to it.

How to Use Your Brand

Brands aren’t built overnight, it will take time and effort to craft the brand that you want to put forward to the world. It will all start with an idea, and then you keep building on it day and night until it’s as sparkly as you need it to be to survive! Good brands will bring you new customers, better business, and the success you have always wanted! Be consistent, and you’ll really be able to get where you want to be!

Categories: Logo Design, Website Design

Next Page »