Making sure you get the best logo for your business is hard, but how do you know what you’re getting? Designers hold their secrets a little close to their chest, so you don’t always know what little tweaks will give you a great logo. Here we’re going to go over the five top design tweaks and tips to make sure that you get a good logo the first time, and if you already have a logo you can use these tips to improve it and keep it for years to come.

Make Your Logo Unique and Creative

Making your logo creative and unique; making sure that your logo doesn’t look like any other logo in your niche (who wants a lawsuit for violating copyright?), you’ll want to hire a smart designer who can help you build a design that works for you. While it’s okay to be inspired by other logos in your niche or area of business, you’ll want to try and keep it as far away as you can with inventive uses of shape, colour and text.

Simple Logos are Better Logos

Think about different logos; the simpler logos are probably the ones that come to mind first for you! While it might be tempting to make a complex logo to convey your complex ideas, you want to just go as simple as possible. People are visual creatures, and you need to cater to that with your logo. Be clear with clever uses of text and go as minimalistic as possible.

Avoid Trends

Avoiding trends is one of the most important things you can do; what’s cute today will look like garbage tomorrow, and no one wants to spend good money on something that won’t survive. If you look at some of the best logos like Coca-Cola, Nike or McDonald’s for example, you’ll notice that most of the updates over time were simple improvements on great designs instead of full on overhauls. You want your original logo to be solid enough that you can just have it updated when needed.

Use Natural Colours

Very few brands benefit from unnatural colour schemes. You’ll want to make your logo with natural colours that have research behind them that help your customers identify what your business actually does. A good designer will help you find the right colours to use for your logo, so don’t worry about choosing them yourself if you get lost.

Use Shapes and Forms Wisely

A good logo doesn’t have to have a lot of clutter, so you want to make sure that you’re making use of shapes and forms in the design. Use shapes that are as simple as possible so you can get your ideas across in a cogent manner.

By using these five tips to make your logo design rock, you’ll be able to have something inventive and totally you to show the world what you and your business is really about.

Getting the logo of your dreams is all about understanding what goes into making a logo great! While it’s always a good idea to find a professional logo designer or company to work on your logo, if you want to get the best deal you’re going to need to make sure that you understand as much as you can about logo design so you don’t get bogged down in a ton of jargon and costs that aren’t necessary to get the job done. An educated buyer is a happy buyer, so in this crash course you’re going to learn everything you need to know about logo design, and you’ll be able to find a designer to help you create the right logo for you.

Why You Need a Logo

First things first, you need to know why you need a logo. No matter what kind of business you have, you need to have a logo. Logos are the first part of your brand identity, and people need to be able to look at your logo and know that it’s YOUR logo; you want to evoke that visceral reaction in your customers, establish those emotional bonds (but in a good way) so you can make sure your customers know you. That’s the whole point of a logo, and if it’s not memorable it’s just not a logo.

Logos Should be Dynamic

Dynamic doesn’t mean it has to be animated, but it does need to convey a lot of information in a small space in the quickest amount of time possible. A logo should be a perfect balance of text, shape and colour to give the audience a window into what you provide. It’s a little crazy how important each of these three elements can be for logos, but you need to make sure that each is in perfect harmony with the others.

Different colours will communicate different ideas to your customers, and different shapes just turned on an angle can tell people drastically different things. The choice of text used for a logo needs to be unique; this means that the font shouldn’t be common or one that you use every day. With the right logo design company, you’ll be able to get the logo you need to be a success with your customers, and it’ll stay relevant for years to come!

Getting the Logo You Deserve

Getting the logo you deserve means being happy with your logo. Unlike some other forms of art, design has to communicate an idea. If you don’t get the ideas behind the logo, the designer has failed. You’ll want to show the different mockups that you get from the designer to your coworkers to see what they think about, just to make sure you’re getting a good perspective.

Understanding how logos come together is half the battle; you’ll still need to have some help understanding colour psychology and how everything comes together, so make sure the designers you hire (like us!) will work with you to make sure that you get the logo that you want and need to be successful!

While you can try a stab at making your logo yourself, you really need to consider hiring a professional logo design company for your corporate branding! Real designers (no offense!) have a deep knowledge of colour psychology, branding, shape theory and more that help them bring shapes and text to life on a page that will help you create a memorable and beautiful brand that your customers will remember and use for years to come. You don’t have to spend a lot to get a great designer, but you do need to treat it like something that your business depends on! Here we’re going to go over what professional design companies offer, and the pitfalls of going it alone.

What Professional Design Companies Offer

When you go professional, you’re getting a dedicated team that is working towards making your brand awesome. You shouldn’t have to try and figure out why the colour blue appeals more to your customers than the colour ochre, and with the right professional design team you won’t have to deal with the headaches of all the little minutia that makes the design world go ‘round.

Before you hire a professional logo design company, you’ll want to see examples of their work. The best companies will have their portfolio easily accessible on their website, so you can just check over what they have on offer and make a decision. Don’t be afraid to ask for references and see what they can really offer you, and make sure that they’ve worked on a logo in your field before. Unless they can offer you a great deal, the last thing anyone wants to do is be someone’s pilot project!

The Consequences of Going it Alone

I’ve worked with many people who think that paying money for their logo is just a waste; why pay for it when you can whip up your own logo in Photoshop or Microsoft Paint? I have one answer for you: the cheap factor.

Think back to a time (we’ve all been there!) when you visited a great website with something you really wanted to buy on it, but the design looked cheap, or the logo looked like someone’s 12 year old child created it in a graphics class. You’re sitting there with your credit card, thinking about buying, but then you think “Well, if they can’t even afford a proper design, what sort of products are they going to be selling to me?” This is the worst possible scenario for any business.

You want to avoid looking cheap at all costs, and a good professional logo design team will be able to help you get a great looking logo and brand all at a price that you can afford. Why should you look cheap when you can have a professionally designed logo that brings new customers in and helps you establish a brand identity? Don’t go it alone, go with a professional design company!

Construction isn’t just about building homes; construction logo design is a specific type of logo where shapes, colors and forms come together to create a beautiful logo that really speaks to your audience and will convey a lot more than just a name. When shape and form take center stage, you’re going to want to make sure you have a professional logo designer who knows how to bring together all these elements to get a great logo! If you look over constructionist logo designs you’ll see how much love has gone into each one of them, and how much you respond to them without even noticing it! This is how you know you’ve got a great logo and how others will too!

Why Construction Logotypes Work

Construction logotypes matter and for one important reason; they get across as much information as possible in a small space, with minimal colors and resources. Think about the logos for Caterpillar and other construction companies; they’re simple and straight forward, getting across everything you need to know all at once. Why struggle with your construction logo when you can get it all together in one place, without having to make things so busy that the real message gets lost.

How Logos Work

When you’re creating a logo, you’ll want to bring together text, shapes, colour and forms to create the ultimate logo. This means you’ll be able to do more with less, and you’ll be able to have the flexibility to move to a wide range of formats like web, business cards, signs and more. You shouldn’t be stuck with one logo that you can use for only one purpose, so you’re going to want to ask for the vector of the logo so you can use it for several different purposes.

Colour and Shape Are Important!

When you want your logo to count, you need to make sure you’re taking full advantage of colour and shape to get a great impact from your logo. These things have to come together to get people excited! Try to balance the colours; too much red may make people think of an accident, and too much blue can make people think your company only builds pools. It’s all about striking a balance between too much and too little information.

What a Good Logo Looks Like

When we’re talking construction logos, you’re going to want colors like bright yellow, deep red (true red), blue, light orange; basically all the colors that are used in construction so people will look at your logo and go “Ah! It’s a construction company!” This is how you know you’ve got a good logo, when people look at it for just a second and already know exactly what it’s about. You’ll want to use strong lines and shapes because construction is all about architecture; the stronger the lines, the stronger the perception of the company.

You can get the best construction logo, just make sure you understand what goes into it and you’ll do great!