Making your logo memorable is the center point of actually having a logo. If people can’t remember who you are, what’s the point in even having a logo? You logo needs to be unique, memorable, and have that emotional impact that creates the brand connection your company needs to survive. I don’t know how many small businesses I’ve seen over the years who threw their money away on trends when what they really needed was impact; before you hire someone to create your logo, you need to know what makes a logo great! Here we’re going to go over everything you need to know to have a memorable logo, so let’s get started!
A Great Logo Needs to be Planned
When you’re designing your logo, you shouldn’t just go at it with guns blazing! You need to make sure that you start planning ahead and think about what you want your logo to convey. What do you see your logo doing, what will you be promoting with your logo? What does it need to convey? These may be some tough questions for you, but you need to know what’s going on before you even start designing your logo. If you can’t answer these questions, consider hiring a designer or professional design company to help you get the right message across.
A Fantastic Logo is Unique
The last thing you want to do is have a logo that looks like someone else’s! You’ll want a unique logo to get that memorable factor; while it might seem like if you copy an idea that’s well known you’ll get the brand association and more sales, you’ll probably just end up with a lawsuit. In the end it’s just not worth it, so make sure that you make your logo as unique as possible, and make it reflect your business.
Follow the KISS Method
Keep it Simple! You’ll want to make sure that you’re getting across the most information in the shortest amount of time, and you should always aim to get the best looking logo possible, but you want to make sure it’s not cluttered with stuff that just doesn’t matter. Establishing yourself, your business as an authority is one of the most important thing you can do with your logo! It’s crazy how something so simple can really give you the edge you need over your competition.
Make it Professional
If you really want your logo design to be successful and memorable, you’re going to need that professional touch to help you convey everything in a smart way. You want to touch people in a visceral way that makes them remember you, but you have to be careful that you don’t fall the other way into making them hate you because you used the wrong colours.
If you can follow these rules, you’ll be able to make your logo memorable and help people really build an emotional attachment to your company and your brand. Being memorable is more important than being trendy, so make sure your logo is built to last!