When you’re starting out with SEO, you’re going to make mistakes! We all make them, and it can be hard to puzzle out just exactly what the search engines want and how to formulate your SEO plan to get the results you need. Here we’re going to go over how the SEO algorithms work, why they’re so tough to get around, and what you need to do to get the best results on your SEO campaign.
Why is it so Difficult to Place in Search Results?
Years ago when the web was new, people found all kinds of tricks to get good rankings in the search results. If you used the internet from 2000 to 2004, you can remember how almost every search term brought up gaggles of porn results. People quit trusting the search engines and lost trust in searches, so the search engines had to figure out how to weed out bad results; thus the algorithm was born! Each search engine has its own formula, but you’ll be able to tailor your SEO campaign to make sure you that you’re getting the results that you need.
If it was Easy Everyone Would do it
If getting high up in the rankings were easy, everyone would do it! You want to make sure you’re getting the best results, but you also have to give the search engines something in return: value. If what you’re putting out there is of little value, no one is going to keep using that search engine that delivers crap results. So by providing real value to the eyeballs that land on your page, you’ll be able to get the results you need to get your site the ranking it needs to survive and thrive.
How to do SEO the Right Way
Doing SEO the right way is a combination of tactics like:
Backlinks – Backlinks tell a search engine where you are, and that you’re important. Have a lot of backlinks that are coming from bad sites? This is going to tell Google that you’re not a great bet for searchers. Have a decent amount of backlinks coming in from good sites that are actually relevant to what you’re selling? This is going to tell Google that you’re someone who knows what they’re doing.
Optimise Your Content – Optimising your content is important; this means finding the right keyword density for your keywords (if you don’t know what keywords you need, you should hire an SEO consultant who can help you find the right keywords fast). Good keyword densities are 1-2 times per 100 words; if you’re selling pipe cleaner monkeys, you’ll want to mention the keyword “pipe cleaner monkey” once every 100 words to show Google that you’re talking about pipe cleaner monkeys and a relevant source for people looking to buy or find out more about pipe cleaner monkeys.
Understanding how the search engines index your content and weigh your website against your SERP is the first step towards making sure your website does well and people can find you!