Everyone wants a great logo that just pops off the page and screen, but how do you get that? What makes a logo great, and how can you make yours? Logos are the first thing people see about your company or organisation, and you need to put your best foot forward. Setting aside traditional concerns like the cost of a logo or other things we might think are important; a logo should always follow the four rules of great logo design:
Simplicity
Can you think of one logo that’s famous and complicated? Even the swirly font of Coca-Cola betrays its simplicity and elegance of design. You want something that’s easy to recognise, easy to remember, and of course is just plain simple! You’ll want to trim anything that detracts from the message of your logo like too many colors, extra design elements that detract from the center, and just make it look cluttered in general. Simple is king in logo design, so examine your current logo or if you’re creating your logo for the first time, look around at others and see how simplicity really brings your brand to the next level.
Durability
The durability of your logo is one of the most important things to consider in your design. While some companies successfully relaunch their brand every decade, many don’t survive the backlash and confusion that a new logo can produce! Your logo needs to be able to march through time untarnished, still as memorable as the day it premiered. While you might have to do some facelifts from time to time, the basic design should remain the same so people can recognise it. Look around at logos like McDonald’s that have remained the same over the last 50 years to see what durability can do for your brand.
Versatility
Logos don’t just go out onto your website design and business cards, later on when your brand expands, your logo needs to be able to go onto all manner of products without being loud and intrusive, but it needs to be visible and recognisable. You need to be able to use your logo for everything, and that’s why versatility of designs is so important. Can your current logo fit the bill?
Usefulness
The usefulness of a logo expands from products to communications (email blasts, business letters, websites, etc.) Can you use this beyond your website? An animated logo in flash might be really cool for your website, but until virtual paper gets invented it’s not going to really do anything on a plain page. Will your logo work just on a white background, or will it work with other colors? These are things you have to think about when you’re designing your logo.
Your logo is the first thing people see when they come across your company or organisation; you want your logo to be simple and recognisable, as well as versatile towards a large array of implementations and durable to stand the test of time. Your logo is your handshake, and how you present yourself is how people will perceive you.
Contact us today to find out how we can create the perfect logo for your business!
